Last month we worked with digital marketing agency FKC to complete an animation for Kumon study centres, for use on TV. The commercial combines 2D animation with live action children’s hands to bring their drawings to life, and was created to promote their two week free trial. This project was a lot of fun because we had to get into the mindset of a child to design characters that they would draw and empathise with, and we also had a busy day shooting the children’s hands in our studio. The kids really enjoyed themselves, and were even kind enough to give us their opinions on some other projects we were working on!
The idea behind the project was for children to think about what they want to be when they grow up, so the children draw themselves as a doctor, engineer, and an astronaut, and then these little characters are seen studying at their local Kumon centre.