Engaging both the eyes and the ears is important when it comes to communicating your brand’s message, so we are used to seeing exciting visuals with an informative voice-over in order to market to both of these senses. But what if due to budget or localisation restraints you cannot use a voice-over in your animation?
Voice-overs can be great for telling the story of your business, but they aren’t the only way your animation can explain its purpose. The absence of a voice-over may even mean that your audience engages more with your video, as they must read and digest the information they are being fed visually.
Sound effects alone can add depth to the movement on screen. In the series of animations we created for UNIQA the videos are top and tailed with a voice-over, however the portion of the animation where the story unfolds uses clear and easily understandable visuals and sound effects instead. Characters communicate using images in speech bubbles, and the overall effect is very fun and easy to follow.