We recently completed two animations for our client, The Edge Picture Company, for the Commercial Bank Qatar. Both films were created in English and Arabic. The films needed to stand apart from the conventional style of corporate film. Therefore the animation style itself was intentionally highly visual, contemporary and immediately different to what the audience will be expecting to see.
They should draw viewers in and guide them towards the CBQ website where they can find out more information for themselves – and ultimately obtain a personalised quotation using CBQ’s interactive calculator.
The project was part of a coordinated three-month campaign to launch both of these products simultaneously and each animation was completed in under two-weeks. It is certainly encouraging to see over 400,000+ views on each one since launch!