MATRIXX – Animation Shorts


Project Details

The brief

Create 5x 1-min humorous animations to create a buzz around MATRIXX's Software’s new marketing initiative, we worked with the following 5 points:

  • Still think your old systems can handle today’s mobile data challenges? Get in the fast lane with MATRIXX Software.

  • Still using the same old approach for mobile data and getting nowhere? Get real with MATRIXX Software.

  • Still following the crowd with your mobile data strategy? Get ahead with MATRIXX Software.

  • Still using yesterday’s tools for today’s mobile data challenges? See the light with MATRIXX Software.

  • Still trying to turn the volume up on your IN system? Reach new levels of performance with MATRIXX Software.

What we did

In partnership with Faith The Agency, work included creating the style, character design, script editing, storyboarding and animation production. We focused on a simplistic traditional animation style, whilst ensuring the ‘gag’ was clearly delivered. The animations were created over a 4-week period and they are currently being broadcast on MATRIXX’s YouTube channel and will be used in other environments such as conferences and exhibitions.

MATRIXX Software offers Communications Service Provider (CSP) customers an array of solutions designed to transform their business, IT and network operations to meet the demands of today’s data-driven environment.

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