HSBC Sharesave Animation


Project Details

The brief

To develop a communications programme to engage over 300,000 employees based in more than 80 countries and 100 locations to secure maximum participation in the Sharesave scheme.

What we did

Created a screensaver animation for group wide deployment using a traditional 2D animation technique. We managed the transition of an existing print based character to its first time in animated form. The ‘saving scenarios’ were provided by HSBC, we created a storyboard based on those and developed the device to link them together. The animation was put together in a 3-week production life cycle up to client approval. We also created a dozen illustrations for use within printed support material.

The results

  • Sharesave participation increased from 39% to 47% – that’s over 30,000 people.

  • Since then high participation levels have been maintained or increased despite the volatile global equity markets.

  • Over 88 countries have participated in that year.

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