To develop a communications programme to engage over 300,000 employees based in more than 80 countries and 100 locations to secure maximum participation in the Sharesave scheme.
What we did
Created a screensaver animation for group wide deployment using a traditional 2D animation technique. We managed the transition of an existing print based character to its first time in animated form. The ‘saving scenarios’ were provided by HSBC, we created a storyboard based on those and developed the device to link them together. The animation was put together in a 3-week production life cycle up to client approval. We also created a dozen illustrations for use within printed support material.
Sharesave participation increased from 39% to 47% – that’s over 30,000 people.
Since then high participation levels have been maintained or increased despite the volatile global equity markets.
Over 88 countries have participated in that year.