To create an engaging video sequence that illustrates the unique benefits of Inside Unilever, Unilever's Sharepoint based collaboration platform, that was being rolled out to all employees within the organisation. The video sought to reassure employees that the system was user friendly whilst highlighting advantages in global collaboration within a demanding and competitive market space.
What we did
We created a multi-purpose concept, the final piece consists of five sections which can be used either as one, or as individual elements. We also created support material including posters and animated gifs of user scenarios.
We incorporated 3D animation and motion graphic techniques which were all built in a 3-week timeframe. Sliced Bread managed the full production lifecycle from concept, storyboarding, animatic and final production to encoding. The script was written and recorded by the client.
In 2010 our multi-purpose concept won a silver at the 34th Annual Telly Awards for the 'online video' category.