New Year. Limitless Possibilities


Project Details

The brief

To create a communication video for ICAP highlighting their Charity Day 2014 achievements in a creative and engaging way.

What we did

We animated a video sequence for ICAP to showcase their Charity Day 2014 achievements, working around the premise of “One day. Limitless Possibilities.”. The video emphasises the global presence of ICAP’s activities as a positive influence over the year ahead.

Building on the success of last years sequence, we sought to emphasise further, how one day in 365 has a positive effect on so many lives. Limitless possibilities is illustrated through a number key sequences, in some cases using an infinite number of images to show the depth of the event.

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ICAP 2015b
ICAP 2015a
ICAP 2015c

Sliced Bread Animation are exceptional in driving our communication animation requirements - it is essential that we create powerful, impactful and highly engaging communications. Projects such as these are often met with challenges, however Sliced Bread Animation always deliver a product that exceeds our expectations and achieves extremely high response rates. They are always very amenable and pleasant to work with, we really enjoy working with them.

Nicola Hall - Head of Internal Communications and Creative