Explaining What the EBRD Does

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Project Details

The brief

  • To produce 2 films explaining what the EBRD is and what they do for the launch of their new site

  • To illustrate the information in an entertaining way using characters

What we did

We created 2 videos for the EBRD to explain how they make investments across different countries and business sectors, using the capital base supplied by the contributions of their shareholders. It was important to show that the EBRD invests in projects that meet key criteria and contribute to the concept of 'transition', so we used 3D characters and backgrounds to properly illustrate this.

For this project we created a single base character model and rig, and then modeled distinguishing features that could be turned on and off, providing us with lots of different characters at a smaller cost. An example of this can be seen here.

How EBRD projects work

Working across dozens of countries and business sectors, the EBRD makes investments that change lives. Using the capital base supplied by the contributions of their shareholders, they invest in projects that meet key criteria and contribute to the concept of 'transition'.

The EBRD: An introduction

Learn how the European Bank for Reconstruction and Development invests in changing lives, working in dozens of countries from the Southern and Eastern Mediterranean to Central and Eastern Europe to Central Asia.

They help businesses flourish. Through their financial investments, business services and involvement in high-level policy dialogue, they are well-placed to promote entrepreneurship and change lives.

Click here to view the complete films

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EBRD1
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We have engaged Sliced Bread for a number of animations, and we have found them to be extremely professional and flexible in delivery. They guided us smoothly through the entire project and created animated products that very effectively inform audiences about our work. We are very happy with the service that Sliced Bread Animation provides.

James Bregman - Principal Manager Online Products
European Bank for Reconstruction and Development