What we did
Shire Pharmaceuticals is the leading global biotechnology company focused on treating people with rare diseases. With its recently launched product Cuvitru, a treatment for individuals living with primary immunodeficiency, Shire wanted a 360 animation to showcase the product. Commission by Emotive we produced a film showing what the character’s life was like on her old treatment, and how using subcutaneous treatment has benefitted her.
This animation tells an interesting patient story from a unique perspective of Sonja, who is currently living with primary immunodeficiency and the key message emphasises the advantages of switching to Cuvitru. As a result of using Cuvitru, Sonja is able to go about her daily life without letting the illness interfere.
For Sonja’s character, we initially drew up multiple designs and styles, so that the client could choose one. Then, Sonja’s character was built in 3D and rigged for animation. In addition, we decorated the room with bright-coloured walls and photographs, making the room feel like a real young person’s room so the user is immersed in the VR experience.
After the two-month long project, the 360 film was a great success and well-received with event attendees and our client.