Syngenta Pension Animation

Introduction

We were commissioned to create an explainer animation that illustrates effectively Syngenta’s variable pension offering, and how Syngenta’s employees can get the most out of their pensions. Also to show in the most simple way how the conversion rate affects the receivable pension amount.

Not many people like to think about their pension plan, when dealing with life’s day to day challenges and work-life. However, it’s important to start considering a proper pension plan in time to accumulate enough savings to secure a nice life once the retirement age becomes a reality.

In our explainer animation the character finds himself surrounded by nature where he can calmly ponder about his financial future and pension investment. He playfully throws a coin into the air which, when falling down onto the ground, becomes the building block for one of the pillars that symbolises the solid pension structure, that Swiss employees can take advantage of.

As Syngenta is an agriculture company helping to improve global food security, we decided to visualise the savings and growing pension fund with the harvest of ripe tomatoes filling up a bowl. Establishing the link from finance to growing and nature helps to take the pension topic slightly away from is otherwise very factual sobriety. The animated pension calculation is also set against the background of nature, giving the issue of saving some lightness.

“In the framework of its occupational benefits scheme, the Syngenta Pension Fund insures the employees of Syngenta companies in Switzerland against the financial consequences of old age, disability and death.”

The characters used in the animation were adapted from Syngenta’s print assets to give the whole pension marketing material some continuity. View the use here on Syngenta’s website.

We are an animation and technology studio, typically creating animated explainers, online learning, augmented reality, and virtual reality. If you have a project you would like to discuss, feel free to get in touch via the link below.

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