Can Mixed Reality Provide Solutions For Your Business?

Mixed reality has the potential to become the next life-changing technology in a business world dominated by disruptive tech.

With the capacity to combine the best of both virtual reality and augmented reality, real-world objects can be dynamically integrated into virtual worlds.

The concept provides numerous enterprises with the opportunity to transform how you conduct business activities.

In a nutshell, mixed reality enables you to create a visualisation that recreates natural environments or bring big data to life.

With the ability to see how something will work before investing in a physical prototype, enables businesses to reduce time and money in creating new products.

Several industries including engineering, construction, architecture and urban design are already reaping the rewards of mixed reality concepts.

But there are dozens of other sectors that can also benefit from mixed reality technologies.

How Does Mixed Reality Work?

Mixed reality brings the benefits of both virtual reality (VR) and augmented reality (AR) into one dynamic scenario.

VR recreates a real environment in the virtual world. AR replicates real-world objects and allows you to place them in the virtual world using hand gestures.

Subsequently, MR gives you the vision to see the world around. Essentially, it enables you to create a real-world environment and overlay the digital image with physical objects rendered in animated form.

Like VR, MR involves the user wearing headgear such as the Samsung Odyssey and Toshiba dynaEdge AR Smart Glasses. The 3D-enabled goggles are able to canvas the geometry of an area and create immersive content by enabling users to select virtual objects.

For example, if you are planning a public event, you can use VR to replicate the room, and augmented reality features to help you determine where you will position, stalls, chairs, TV’s, lighting and anything else you needed.

You can even insert holograms of real people.

Mixed reality, therefore, gives you the ability to explore every dimension of the physical world in the virtual world. Not only that, but you can manipulate animated objects and see the virtual world from different angles and perspectives.

In addition, users are able to interact with objects and experience the sensations they would in the real-world.

This gives numerous businesses the opportunity to create real-life scenarios for training purposes – but without the risks. The major benefit of this is that employees learn how to do their job in a safe environment.

Virtual worlds, therefore, not only provide users with engaging experiences, they can be used to condition cognitive responses and train muscle memory.

What Can Mixed Reality Achieve?

The short answer to this questions is anything you allow your imagination to realise.

In a business sense, you can bring big data to life by creating a visual representation of abstract data that is beyond the limited cognitive abilities and perceptions of the human brain.

The value of mixed reality for businesses encompasses design, productivity and training. We’ve listed some real-life example below.

The Australian airline Qantas deployed mixed reality to reduce the time it took to assess and repair grounded aircraft that had been struck by lightning.

The mixed reality solution superimposed electrical wiring onto the MR goggles so that engineers could immediately identify the problem without having to undress damaged areas of the plane to find the fault.

In the medical field, augmented reality can be used to help train medical staff at all levels. More recently, mixed reality has been used to help rehabilitate patients that have suffered a stroke.

The system creates virtual games with an objective of increasing the intensity of training but combining an element of fun. This makes the process of recovery less laborious and demotivating whilst maintaining the required level of energy.

A more bizarre use of mixed reality recreate rituals conducted in the ancient worlds of Egypt, Mesopotamia, Greece and Rome. The program is intended to provide initiates with a strong visualisation of traditions used in ancient mystery schools.

It’s easy to see how this same concept can be used in the travel industry to transport travellers into a holiday destination. People can experience elements of their holiday before they even pack their case.

Mixed reality provides businesses endless possibilities that will save time and money, increase productivity, employee and customer experience and much more. Bring the best of both worlds to life.

If you would like to discuss how you can integrate Mixed Reality or AR/ VR into your business contact us here.

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