“We want a video for our website, everyone has one these days and we think its a good way to show what we do” That’s the general summary of why people create an animation for their website. But what does it take to create an animation for your website that will create new business? Is it just about mentioning the brands you work with? I.e. “we work with Coca-Cola and we can do the same for you?” Is it showing how how easy your product or service is easy to use? What is relevant to your target audience?
The main requirement when creating an animation for your website is to know your audience and exactly what you want them to do after they have seen, do you want them to call? Fill out a form? Share? Buy!?
So where do you start when creating an animation that you want to really drive results?
Set your desired outcome
Generate more leads? More people registered.
Set the scene
Keep it simple, stupid! A design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated
Be very clear on what you want them to do next
Keep it simple, stupid
Sliced Bread Animation is an immersive visual technology company. Typically we are invited in by senior managers in corporate organisations, agencies and business owners who tell us that they; Worried about not getting a return on investment with their animation projects, or struggle to engage with their audience, or frustrated with trying to explain their product or service in its most simplest form.
If these resonate with you then drop us a line at [email protected] or give us a call on +44 (0)207 148 0526.