AA – Summer Saviours Screensavers

We recently completed work on an internal communications piece for the AA, in order to raise employee awareness of their external summer marketing campaign which was deployed via press and radio.

We created short form, animated content, that engaged staff with concise messaging and to bring them on board with the AA’s summer objectives. We supplied simple looped animation sequences that were displayed on the employees computer screens via screensaver software, and in communal areas, such as on the canteen tv screens.

The animations illustrated prize based incentives to employees, in order to encourage them to talk and promote the campaign, the purpose was to increase membership sales and renewals through offers, giveaways and competitions. We wrapped each sequence around three key calendar events; Glastonbury, Wimbledon and Goodwood Festival Of Speed, and also provided generic animations to be played out during the rest of the summer.

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